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Welcome to - an evolving online resource for Zoo and Aquarium marketers.

Good marketing doesn’t have to be an endangered species - or a headache for that matter. We all want the big idea but often enough we don’t have the time or the resources to just stand back and just let it hit us.

This resource was started by a humble marketer who has lived with some of the victories and challenges that come with the field. It is the hope of this site to reach and inspire others who have made a choice to speak and create on behalf of those attractions that are truly a category of their own - Zoos and Aquariums.

Please feel free to follow “Animal Feed” on Twitter, subscribe to the blog feature of this site or you can always drop us a line for what you’d like to see...